Ancestral Supplements vs. Heart & Soil Supplements: How to Choose?

Published on August 11, 2021 by Ashley Rothstein


If you’re in the animal-based or carnivore game, you’re probably a nose-to-tail eater, which means you have probably heard of organ supplements.

Ancestral Supplements and Heart & Soil Supplements are two brands trailblazing the field by providing high-quality organ supplements to the world.

Already an organ supplement veteran? Use my discount code for 10% off your entire order.*

Use ASH10 at checkout for 10% off with Heart & Soil.

*Note: discount code does not work with Heart & Soil subscription.

What are organ supplements?

When I transitioned over to a carnivore/animal-based diet and started learning about this way of eating, I heard all the buzz about organ meats. They’re full of nutrients and packed with health benefits.

But when I thought about preparing them, cooking them, and eating them, I was a bit intimidated.

Enter: organ supplements.

Individual organs – usually beef organs – are desiccated (all of the moisture is removed and they’re dried out) and placed into capsules for nearly effortless consumption.

The idea behind supplementing with organs is like supports like, meaning if one of the organs in your body is weak or has a deficiency, that same organ from a happy, pasture-raised, grass-fed cow should, in theory, help strengthen that weak organ.

For example, if you come down with a lot of respiratory infections, Beef Lung may be a good choice for you. Or if you have urinary troubles, Beef Kidney may work well.

Ancestral Supplements vs. Heart & Soil Supplements: How Do You Choose?

At first glance, I couldn’t really tell the difference between Ancestral Supplements and Heart & Soil Supplements offerings. But over the past few months, I communicated with both brands, looked deeper into their offerings, and tried out multiple products.

I will be discussing both brands using the following five categories to help you decide which brand best fits your needs.

  • Intention behind use
  • Sourcing and product quality
  • Customer service
  • Where you’re located
  • Cost

ancestral supplements vs. heart & soil supplements

Intention behind use

When I dove into the offerings of both brands, it appears that Ancestral Supplements focuses on targeted support and Heart & Soil Supplements focuses on organ blends.

For instance, take a closer look at their offerings. For the blends, I listed out which individual organs the product consists of.

Here is a list of Ancestral Supplements full product line:

  • Grass-fed Beef Organs: Liver, Heart, Kidney, Spleen, Pancreas
  • Grass-fed Beef Liver
  • Grass-fed Beef Heart
  • Grass-fed Beef Thyroid
  • Grass-fed Beef Pancreas
  • Grass-fed Beef Spleen
  • Grass-fed Bone and Marrow: Whole Bone Extract (Bone Matrix, Bone Marrow, Cartilage)
  • Grass-fed Thymus
  • Grass-fed Beef Brain
  • Grass-fed Beef Kidney
  • Grass-fed Beef Trachea
  • Grass-fed Beef Adrenal Cortex with Liver: Adrenal Cortex, Liver
  • Grass-fed Intestines (with Tripe): Intestines, Tripe/Stomach
  • Grass-Fed Gallbladder with Ox Bile & Liver: Gallbladder, Ox Bile, Liver
  • Grass-fed Lung with Liver: Lung, Liver
  • Grass-fed Beef Tallow
  • Grass-fed “Living” Collagen
  • Grass-fed Colostrum
  • Male Optimization Formula with Organs (MOFO): Testicle, Prostate, Heart, Liver, Bone Marrow
  • Female Enhancement Mixture with Mammary (FEMM): Ovary, Uterus, Mammary, Liver, Bone Marrow
  • Grass-fed Beef Prostate
  • Grass-fed Beef Eye
  • Wild Caught Fish Eggs
  • Grass-fed Pure Marrow
  • Grass-fed Living Bone
  • Blood Vitality: Blood, Liver, Spleen
  • Grass-fed Placenta

Here is a list of Heart and Soil Supplements full product line:

  • Beef Organs: Liver, Heart, Kidney, Pancreas, Spleen
  • Firestarter: Suet
  • Bone Marrow & Liver: Liver, Bone Marrow
  • Lifeblood: Blood Spleen, Liver
  • Gut & Digestion: Tripe/Stomach, Intestines, Pancreas, Liver, Spleen
  • Heart of the Warrior: Heart, Liver
  • Histamine & Immune: Thymus, Lung, Kidney, Spleen, Liver
  • Skin, Hair & Nails: Cartilage, Bone Marrow, Liver
  • Bone Matrix: Whole Bone Matrix
  • Immunomilk: Colostrum
  • Whole Package: Testicle, Liver, Blood
  • Her Package: Uterus, Ovaries, Fallopian Tubes, Liver, Kidney

If you pay close attention to the products and the ingredients, you’ll notice that, for example, Heart & Soil Supplements Histamine & Immune product includes thymus, lung, kidney, spleen, and liver, whereas Ancestral Supplements sells all of those organs individually in separate products.

Targeted support

If you’re looking for targeted support (i.e. there is a specific organ in your body that you know is weak or has a deficiency), Ancestral Supplements may be a good option for you.

For example, you could purchase Beef Lung if you are trying to target a respiratory deficiency or Beef Brain if you are trying to target a mental imbalance.

You could also purchase multiple Ancestral Supplements products (examples: Liver, Bone and Marrow, Living Bone, Wild Caught Fish Eggs, Beef Tallow) and instead of taking the same exact spread every single day, listen to your body and intuitively take whatever product(s) speak to you that day. I did this for awhile and really liked it.


If you’re more of a “blend” person, are looking to target a symptom or overall issue (digestive discomfort, immune system weakness, swelling, etc.), or if you like variety, Heart & Soil Supplements may be more up your alley.

Ancestral Supplements could also be used in this case (they offer some blends as well, such as MOFO, Beef Organs, and Blood Vitality). But if you’re looking to consume a wide variety of certain organs, Heart & Soil Supplements may be more cost-effective.

For example, Heart & Soil Supplements Gut & Digestion blend has Tripe/Stomach, Intestines, Pancreas, Liver, and Bone Marrow. You would have to take four Ancestral Supplements products – Grass-Fed Intestines with Tripe, Pancreas, Liver, and Bone and Marrow – to consume those same organs.

However, it’s important to note that although you get more organ variety with the blends, you won’t get as concentrated of an amount of each organ as you would with the individual products.

In a nutshell, I would recommend Ancestral Supplements for targeted support and Heart & Soil Supplements if you’re looking for a unique blend or for a cost-effective way to get variety.

Below is a list of what I take every day and the nutrients each product is rich in:

George St Pierre’s Warrior

(beef liver + heart: rich in vitamin A, copper, choline, folate, B6, B12, niacin, iron, potassium, phosphorus, COQ10, zinc, and selenium)

Use code ASH10 for 10% off.

Skin, Hair & Nails

(cartilage, bone marrow, and liver: rich in collagen, B12, riboflavin, iron, vitamins A and E, phosphorus, thiamin)

Use code ASH10 for 10% off.

Wild-Caught Fish Eggs

(rich in vitamins A, D, E, and K2, DHA, EPA, and ETA)


(desiccated oysters: rich in zinc, iodine, B12, selenium, and copper)

Use code ASHLEYR for 10% off.

real food supplements

(real food Vitamin C supplement; single source: acerola cherries.)

Use code ASHLEYR for 10% off. Perfect Supplements also sells this product in bulk powder.

For those who don’t mind (or prefer) a fruit variety, check out .

BiOptimizers Magnesium Breakthrough*

(proprietary blend of seven types of magnesium)

Use code ASH10 for 10% off.

real food supplements

Use my discount code for 10% off your entire order.*

For Heart & Soil, click this link and 10% will automatically be applied to your order at checkout.

*Note: discount code does not work with Heart & Soil subscription.

Want to learn more about my full real food supplement routine (and why you may want to consider ditching your manufactured supplements)?

Read this post here to learn more.

Sourcing and product quality

Both Ancestral Supplements and Heart & Soil Supplements source from New Zealand farms and support regenerative farming practices.

The organs from both brands are also 100% grass-fed and grass-finished.

Heart & Soil Supplements has a page on their website that explains more about their sourcing, and Ancestral Supplements touches upon it on their Amazon page for their Beef Liver product under ‘About this item’.

Another cool thing about both of these brands is that their capsule is only one ingredient: gelatin.

There is one exception to this: Ancestral Supplement’s Bone and Marrow product. The ‘Other Ingredients’ listed on the Bone and Marrow product are Gelatin, Organic Rice Concentrate, and Silica. I’m not sure if this is a labeling error or perhaps necessary for the formulation, but given how intentional Brian is with his products, I’m sure there is a reason for it.

In regards to sourcing, I don’t think you can go wrong with either brand.

Customer service

When it comes to taking care of their customers, both brands – based on my experience directly working with them – go above and beyond.

I reached out to Brian Johnson, owner of Ancestral Supplements, with some questions about fertility. He responded quickly with an impressively thorough email that included product recommendations, research, and even some other suggestions around lifestyle choices that he thought would help. He was present with me throughout our entire email exchange. I could tell he read through my questions in detail, understood what I was asking, and really tried to help.

I had a similar experience with Paul Saladino, owner of Heart & Soil Supplements. I sent over some questions about carbohydrates, and he reached out personally with a thorough response. He also took the time and energy to try to understand where I was coming from and help me.

I have also communicated with the support teams for both brands regarding product questions, affiliate program questions, and other things. I worked with Vincent from Ancestral Supplements and Melanie from Heart & Soil Supplements, and both of them were wonderful!

Both tribes went above and beyond with quick, thorough emails that addressed everything I was asking for (and then some).

When it comes to customer service, both tribes produce some stellar vibes.

ancestral supplements vs. heart & soil supplements

Where you’re located

I reached out to both brands to confirm which countries they ship their products to.

Heart & Soil Supplements ships to the United States and Canada.

Ancestral Supplements also ships to the United States and Canada, along with most international countries if you purchase directly from their online store.

According to Brian, they are “working hard to expand international Amazon presence to more conveniently and affordably deliver these nourishing foods across the globe.”

I wouldn’t be surprised if Heart & Soil Supplements isn’t far behind, as the company just reached its first year in business, and their growth in just a year’s time has been massive and impressive.

For now, if you’re in the United States and Canada, you can have your pick of either brand. If you’re located outside of the United States or Canada, Ancestral Supplements is the way to go.


It’s hard to do an apples-to-apples cost comparison as Ancestral Supplements and Heart & Soil Supplements product offerings are quite different. But I was able to do a side-by-side of a few of their products that are similar. Here is a cost comparison of those products:

Ancestral Supplements Beef Organs ($48) vs. Heart & Soil’s Beef Organs ($50)

Ancestral Supplements MOFO ($62) vs. Heart & Soil’s Whole Package ($68)

Ancestral Supplements Beef Tallow ($28) vs. Heart & Soil’s Firestarter ($28)

Ancestral Supplements Living Bone ($30) vs. Heart & Soil’s Bone Matrix ($32)

Note: I used the prices listed on Amazon for Ancestral Supplements, and for Heart & Soil, I used the prices listed on their website.

Overall, dollar for dollar, Ancestral Supplements is a bit cheaper. By how much depends on the products you’re comparing. For example, based on the above prices, MOFO is $6 cheaper than Whole Package, but Beef Tallow and Firestarter are the same price.

Both Ancestral Supplements and Heart & Soil Supplements have a Subscribe & Save option on their website that knocks 10% off the price.

Note: If you’re looking for an organ supplement source that is cheaper than Heart & Soil but still high quality, consider . They offer a and a . You won’t get the targeted support that you do with Ancestral Supplements/Heart & Soil, but these are great alternatives. Perfect Supplements also offers both products in bulk powders. Use ASHLEYR for 10% off at checkout.

Final thoughts


At the end of the day, you really can’t go wrong with either brand.

Both are top-notch when it comes to customer service, sourcing, and product quality.

Ancestral Supplements is slightly cheaper generally speaking, but it depends on what products you’re comparing.

I would recommend Ancestral Supplements if you’re looking for targeted support. If you’re looking for a unique blend or for a cost-effective way to get a variety of certain organs, you may want to go with Heart & Soil Supplements.

Both Ancestral Supplements and Heart & Soil Supplements ship to the United States and Canada. Ancestral Supplements also ships to most international countries if you purchase directly from their online store.

I hope this guide was helpful to you. If you choose either brand, you’ll be making a solid choice. It all comes down to what exactly you’re looking for.

Now for some discounts…

If you choose to go with Heart & Soil Supplements, use code ASH10 at checkout for 10% off. I also have a bunch of other discount codes/links in my Discount Hub for things like Redmond Real Salt, Carnivore Crisps, The Carnivore Bar, BiOptimizers, Wedderspoon, LetsGetChecked, and more.

No matter which brand you choose, I’m sure either tribe would be ecstatic if they knew you were getting some organ supplements into your body.

Ashley Rothstein
Ashley Rothstein

Ashley Rothstein develops tasty, whole food, animal-based recipes that include a moderate amount of “minimally toxic” plant foods. To fix her own health issues, she bounced around between the carnivore, keto, and paleo diets for a few years. After experiencing and studying each diet philosophy, she learned she feels her best by merging the three and following an animal-based diet. As a glut at heart, she likes to channel her creativity and create meals that are healthy but also satisfy her inner gluttonous spirits.



  1. Dax Buffalino
    August 15, 2021 / 4:58 pm

    Great article! I did a similar breakdown of the products I was interested in. I basically did a spreadsheet comparing the mg of each organ in several similar products (blends mostly) and took the product cost into account. For the blends I was most interested in, Ancestral Supplements seemed the best choice (Living Bone, Gall Bladder & Ox Bile, Blood Vitality, and maybe eventually MOFO). The one product that I was interested in that was a unique blend to the Heart & Soil line was their Skin, Hair & Nails.

  2. David
    January 14, 2022 / 3:59 am

    I skimmed to see if you made any connection but Paul and Brian are both owners of both companies. They just choose to market and represent themselves slightly differently. So they are the same product, same company, same sources, same people, just a slightly different front facing representative.

    • Ashley Rothstein
      January 14, 2022 / 6:05 pm

      How did you find this out?

      • Kevin
        April 24, 2023 / 6:07 pm

        Great article!!! but I’m a former English teacher, and two “at the end of the day” to begin a paragraph, please no. “At the end of the day” I put my head down on the pillow, so that phrase is cringe, Sorry 🙁 I heard this same thing when Ancestral Liver King was dinged for using PED’s.

  3. Rotem Weisman
    March 12, 2022 / 6:02 pm

    This comparison article is amazing and exactly what I was looking for. Thank you!

    • Bruce Hanify
      May 24, 2023 / 4:34 pm

      Thank you.

  4. Joe France
    May 28, 2022 / 6:27 pm

    I have used both brands over the last 16 months, and I agree both are good options. But for anyone who has suffered from the ill-effects (ED) of Losartan, Heat & Soil Whole Package is the real deal. Libido and performance have recovered from the pernicious impact of this terrible beta blocker. Additionally, Ancestral’s Lunch supplement has improved my lung function and I am off Advair. That is a very, very big deal. Dr. Paul and Brian are doing the American public a great service with their products. Thank you to each is all I can say.

  5. Joe France
    May 28, 2022 / 6:36 pm

    Correction of my prior reply: The issue was NOT Losartan, it was the beta blocker Metoprolol. I can make no comment about adverse side effects from Losartan, but I can most emphatically say that Metoprolol is very damaging to men’s libido and performance. For this Heart & Soil and Natrol L-Argenine were a fantastic combination. Disregard my specific reference earlier to Losartan.

  6. Shia
    July 6, 2022 / 6:06 am

    Great source of information! Just what I was looking for.

  7. VMC
    September 10, 2022 / 4:20 pm

    Super comparison. Lovely to know that both companies are essentially married. Lol. Can’t go wrong with either.

  8. Garrett
    February 6, 2023 / 4:43 am

    Brian Johnson aka The Liver King, just recently admitted to doing steroids. These are both of his companies. I can’t trust a company pushing “natural healing” when the owner has been blatantly lying about his “natural” physique for years. What else is he lying about?

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